40 For More Holiday Campaign
Client: &Barr
Services: Art Direction, Video, Web Design
Background:
We wanted to send holiday gifts to our clients.
Does any client really need another plant, wooden rocking horse, or some other tchotchke?
The Project:
Rather than give our clients a gift, we sent them the cheapest card possible—so we could do something really valuable. We took the money we were going to spend on gifts and, instead, gave that money to our team. With #40forMore, our 40 team members donated to their favorite causes.
Each story was posted to our agency’s social accounts and archived on website I built from scratch. (again really cheap) The campaign received some cool press and was an editors pick on Adweek.
Here’s how I turned $40 into a $150 donation to the Coalition for the Homeless:
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